Policy Boosts Ice and Snow Economy, Equipment Market Enjoys Boom

Ice and snow culture forms the core of the ice and snow economy, playing a crucial role in enhancing the added value of the ice and snow economy, promoting comprehensive integration of the industrial chain, and strengthening international influence. The Northeast region, with its long and rich history of ice and snow culture, has become the cradle where traditional and modern Chinese ice and snow cultures intersect and shine, representing a significant birthplace and high point of development for Chinese ice and snow culture. Recently, the Office of the Central Leading Group for Coordinated Regional Development released the "Implementation Plan for Promoting High-Quality Development of the Ice and Snow Economy in the Northeast Region to Achieve New Breakthroughs in Comprehensive Revitalization" (hereinafter referred to as the "Implementation Plan"). This plan outlines specific measures to promote the development of the ice and snow cultural industry in the Northeast region, focusing on the exhibition and promotion of ice and snow culture, product innovation, and integration with local cultural characteristics. These measures will help the Northeast region tap into the potential of its ice and snow resources, establish itself as an important hub for ice and snow culture, shape a new ice and snow image for the region, and play a crucial guiding role in promoting high-quality development of the ice and snow economy and contributing to the comprehensive revitalization of the Northeast.

To continuously stimulate the vitality of ice and snow consumption, various regions have continuously innovated ice and snow cultural tourism products and scenarios. Heilongjiang Province has hosted over 7,600 cultural performances, developed new accommodation scenarios and specialty cuisines, and launched cultural and creative products such as AR refrigerator magnets, creating well-known IPs like "Harbin Ice and Snow World." Jilin and Liaoning provinces have also enriched the connotation of ice and snow tourism through special performing arts projects and immersive cultural experiences. The "Implementation Plan" encourages the creation of more works embodying ice and snow culture, the development of digital creative products, and the construction of ice and snow cultural industrial parks to accelerate industrial development and enhance the added value of the ice and snow economy.

"Snow Ruyi" Ski Resort Opens for Guests

The "Snow Ruyi" ski resort, located within the Chongli Olympic Park in Zhangjiakou, Hebei Province, has officially opened for the season, becoming the ninth ski resort to open in Chongli this winter.

The "Snow Ruyi" ski resort is planned to have a total ski slope area of 135 hectares with 31 ski slopes. It features a youth ski arena and a dedicated rest area for teenagers, with the youth ski arena being the first exclusive training and competition venue for teenagers in China. The resort will host technical sharing and exchange activities, providing systematic and comprehensive support for youth ski competitions and training.

Policy Boosts Ice and Snow Economy, Equipment Market Enjoys Boom

Chongli was the host of most of the snow events during the Beijing Winter Olympic Games. With its unique resource endowments, Chongli has previously established eight ski resorts with a total length of ski slopes exceeding 160 kilometers at various levels, making it one of the domestic high-end ski destinations.

Snowfall in High-Altitude Mountainous Areas; Ice and Snow Projects Gain Popularity

The enthusiasm for skiing is not limited to northern regions. In the high-altitude mountainous areas of Chongqing, recent widespread snowfall has turned some scenic spots into popular destinations for playing with snow, enjoying snowscapes, and skiing.

Over the past few days, a scenic spot in Chongqing with an average altitude of 1,600 meters has been covered in snow, transforming the hills and forests into a silver wonderland and attracting many citizens to come and enjoy the fun of snow and skiing.

Policy Boosts Ice and Snow Economy, Equipment Market Enjoys Boom

To welcome the upcoming peak season of ice and snow tourism, the scenic spot relies on natural snowfall and continues to conduct artificial snowmaking, enriching skiing and snow play projects while enhancing service capabilities and levels.

Ice and Snow Sports Boom; Ski Equipment Consumption Grows

Ice and snow sports and tourism have also driven the consumption of related sports equipment. In Taiyuan, Shanxi Province, since the winter began, ice and snow sports have continued to gain popularity, and sales of ski equipment have also increased.

This reporter visited a large shopping mall in Taiyuan and found that this season, merchants have placed goods related to ice and snow sports in prominent positions for easy selection by customers.

Policy Boosts Ice and Snow Economy, Equipment Market Enjoys Boom

Inside a ski equipment store in Taiyuan, ski suits, goggles, skis, ski boots, helmets, and other ski equipment are readily available. Staff introduced that as skiing becomes increasingly popular, consumers' enthusiasm for purchasing ski equipment is also growing, with beginner equipment being favored by many consumers.

Policy Boosts Ice and Snow Economy, Equipment Market Enjoys Boom

According to preliminary statistics, this snow season, the pre-sale revenue of ski resorts in Shanxi Province has exceeded 30 million yuan. Ski industry practitioners advise beginners not to blindly purchase ski equipment. The length of the snowboard should be selected based on factors such as height, weight, skiing stage, and strength foundation. Beginners are best to choose one-piece ski suits to prevent snow from entering and avoid the hem of separate-piece tops affecting skiing. When choosing a helmet, look for safety certification.